Mike Rhodes offers a comprehensive and exclusive package granting lifelong access to some of his most renowned courses. Designed to elevate digital marketing skills, this compilation covers a broad spectrum, ensuring a holistic understanding of crucial aspects in the realm of online marketing.

What's included inside Core Courses:

Agency Toolkit – Productivity, Accounting & Finances

Google Ads Mastery

Performance Max Insights

Youtube Fundamentals with Tom Breeze

Email Marketing Fundamentals

Copywriting Fundamentals

From Data to Information to Insight

Free Scripts and More

Mindset and Learning

Over 100+ Videos

PPC Mastery - All Courses Bundle Includes:

Search Mastery Course

Search has changed a lot over the years. What worked in the past, is less effective today. Master everything that goes into 'Modern-Day Search': from keyword research and targeting, to match types, when (not) to use Broad, granular vs. consolidated campaign structures, and lots of advanced scaling tactics.

Shopping Mastery

Take your Shopping campaigns to the next level with our 'Feed Optimization Blueprint' (the most extensive feed optimization module in the world), unlock extra insights hidden deep in Google Merchant Center, and go for maximum scale with our advanced campaign structures.

Conversion Tracking Mastery

Tracking is a huge mess. Lay the foundation for success with proper (advanced) Google Ads conversion tracking, enrich your data with advanced features, and measure real business results that will truly take your campaigns to the next level.

Performance Max Mastery

The exact framework we use to launch, optimize, and scale pMax for Ecom and Lead Gen accounts. Contains everything from strategy to data input, campaign structures, assets, and optimization.

Miles McNair & Bob Meijer Will help you to be:

• ✅ Fully up to date with the latest developments and strategies all-year-round.
• ✅ Get unstuck quickly by simply asking community members to help you out.
• ✅ Confident in your abilities to drive results, reigniting your passion for Google Ads.
• ✅ You are always one step ahead of your competitors because you know exactly what to do and when.
• ✅ You have all the needed resources in the palm of your hand.

Sales Page: https://www.ppcmastery.com/

Learn how to use this new campaign type directly from a bona fide expert with real-world experience growing top brands. This bonus resource will guide you through the content, helping you absorb each lesson and implement what you learn.

What you get

Master Google’s new campaign type with Brett Curry, the Founder of a top Google ad agency.

Diversify your marketing by adding 6 channels from the world’s biggest traffic source

19 training videos that combine in-depth strategy with detailed tutorials

3 case studies showing real-world results of P-Max campaigns in brands just like yours

Leverage machine learning to simplify the process of running Google ads

Sales Page: https://anon.to/UgQrbP

Inside Performance Max Mastery, you'll unlock:

• Everything you need to launch, optimize and scale pMax campaigns.
• Advanced strategies and tactics for Ecom & Lead Gen accounts.
• Best practices, checklists, cheat sheets, and more.

What's inside?

Everything you need to set up, optimize and scale Performance Max campaigns (strategy videos, best practices checklists, templates and so much more).

Performance Max Mastery Full program overview

Part 1: Fundamentals.

• Fix your fundamentals & understand how pMax works
• Develop a deep understanding of how Performance Max works
• Learn how pMax works together with other campaigns (beware of cannibalization)
• Learn how to use our 'Performance Max Mastery Framework'

Part 2: Strategy.

• Choose the right strategy for your case
• Different Performance Max campaign strategies for Ecom & Lead Gen accounts
• These breakdowns will help you determine the right strategy for YOUR case

Part 3: Data input.

• Feed the algorithm with high-quality, relevant data
• Learn why data input is crucial with pMax
• Overview of tracking best practices to ensure you feed the right data into the system
• Learn how to create audience signals to inform pMax who your ideal customers are

Part 4: Campaign structure.

• Build a strong campaign structure
• Basic and advanced campaign structures for Ecom & Lead Gen
• Ecom: scale winners hard with Perfomance-Based Bucketing
• Lead Gen: get more control with our Fire & Ice campaign structure

Part 5: Assets.

• Use optimized assets to drive conversions
• Learn how to create image and video ads fast and without bid budgets with our 'Rapid Ad Creation Loop'
• Use AI tools to quickly create high-performing image, video, and text assets
• Use our image, video and ad copy best practices

Part 6: Optimization.

• Unlock insights and optimize like a pro
• Learn how to optimize Performance Max, even with very limited insights
• Unlock hidden insights with scripts
• Discover how to exclude keywords and placements from Performance Max campaigns (Google doesn't want you to know about these)

Sales Page: https://www.ppcmastery.com/performance-max-mastery

It helps experienced Google Ads specialists get up to date with all the latest developments, strategies, and advanced tactics, without spending hours researching online, or wasting a lot of $$$ on experiments that we know don't work. Designed to help you beat your competition!

What exactly is the Google Ads Masterclass?

The Google Ads Masterclass is a 4-week online training program with 5 LIVE 2.5-hour workshops packed with advanced tactics, strategies, and experiments to up your game as a Google Ads Specialist.

It's not a regular course...

It's an intensive learning experience in which you upgrade your Google Ads skills to the next level (together with a community of hundreds of experienced PPC Experts from all over the world).

As always, everything we teach is based on practical experience and real data (we back it up). We manage more than €1.000.000 p/m in ad spend and have tested everything thoroughly, so you don't have to.

As a result, you'll get the latest strategies and tactics to beat your competition and increase your confidence to drive results.

So far, we've helped 1.300+ Google Ads Specialists take their skills to the next level. Many of them are seasoned experts with 10+ years of experience who can't learn anything new from regular courses.

Who is the Google Ads Masterclass for?

We made the Google Ads Masterclass for experienced Google Ads specialists who want to be the best in the field but have a hard time keeping up with all the developments in the fast-changing PPC world.

Regular courses and blogs hold no new knowledge for you. You want advanced tactics, tips and experiments that aren't included in the average Google Ads course (which is mostly targeted to beginners).

1- Agencies

Your whole team gets a quality injection and is up to date with the latest developments in 4 short weeks.

2- Freelancers

As a freelancer, you don't have a team around you to spar with. We'll keep you up to date with the latest.

3- In-house teams

You work at an in-house team and you have limited resources to learn from. Get up to date in 4 short weeks.

The Google Ads Masterclass is not for beginners.

This is an advanced program and, therefore, not suited for absolute beginners. You need some prior experience with Google Ads because the pace is high and we teach very advanced topics and strategies.

We will not teach you how to get started with Google Ads, but we will teach you advanced tactics to make the most out of it. If you have a basic understanding of Google Ads, you're good to go. If you have a team with mixed experience, send the entire team.

Through the Masterclass, you and your whole team get a quality injection, so you're up to date with the latest developments and strategies in only 4 short weeks.

Sales Page: https://www.ppcmastery.com/google-ads-masterclass

Online course: CXL Google Ads Experiments By Susan Wenograd

• Using Google Ads for e-commerce has become increasingly powerful over the years – with increasing options for you to work less hard and reap more benefits.
• With all the automation Google offers, it’s more important than ever to know what your role as a manager for Ads is.
• Want to be in the top 1% of PPC experts? Start experimenting

This course is essential for you if…

• You are in ecomm, and feel stuck with a campaign structure that is simply Shopping and a bunch of manually-managed keywords.
• You want to reach your ideal user but know they may not be explicitly searching for your products or solutions.
• You want to shift more marketing budget to Google but are maxed out on search query coverage with no way to spend more.

Take this course and you will…

• Spend less time managing details that Google is better at these days, so you can focus more on actual marketing.
• Understand how keywords are falling to the wayside in favor of user-based behavior signals, and the best ways to use them with Google Ads.
• Explore newer Campaign types and spread your marketing wings beyond search to reach customers in different ways.

Your course curriculum:

GOOGLE ADS E-COMMERCE

• Using Auction Insights for Brand Intel
• The Rise of Behavior vs. Keywords
• Using Experiments to Test Theories
• Using Audiences and Broad Match to Your Advantage
• Using Dynamic Search Ads (DSAs) for insights and reach

ABOUT THE EXPERT

Susan Wenograd

Marketing Consultant

Susan has spent the last 20 years in marketing, specializing in paid search and social for brands and agencies. She has managed tens of millions of ad dollars working with many household names, including General Motors, Instacart, and She’s Birdie.

Sales Page: https://cxl.com/institute/online-course/google-ads-ecommerce/

Online course: CXL Google Ads Experiments By Susan Wenograd

• Learn how to run search experiments for responsive ads, and combine them with Google’s auto-testing to stay ahead of the industry.
• Build custom experiments and get case studies with the recommended tests you should run in all your accounts.
• Apply experimentation to other campaign types, including Performance Max.

Want to be in the top 1% of PPC experts? Start experimenting

Google auto-tests your ads pretty efficiently. But if you want to stay ahead of the PPC industry, you have to apply proper experimentation to your campaigns.

This course helps you create custom experiments, test the impact of your Performance Max campaigns, or experiment with responsive ads.

Google will handle the split testing, and you’ll optimize your ads while learning from Susan Wenograd, a world-class PPC expert.

Master search experiments in 1h 30min

Google Ads experiments give you back that testing power in areas where Google’s optimization cannot be applied. They’re key to optimizing your campaigns, refining your strategies, and ultimately enhancing your results.

A pathway to smarter PPC decisions and more impactful campaigns

This training helps you master experimentation in Google Ads, including exploring what bidding type and audience produces the biggest impact in your campaigns.

You’ll build custom experiments that are a treasure trove of knowledge and can even redefine your account structure down the road. The insights you’ll gain will be transformative.

You’ll also learn how to test in the responsive ads environment and how to run Performance Max Experiments to assess PM’s effectiveness in comparison to traditional setups.

Your course curriculum:

GOOGLE ADS SEARCH EXPERIMENTS

• Things to Know Before Making an Experiment
• The Experiments Interface
• Ad Variation Experiments
• Custom Experiments
• Custom Experiments: Bidding
• Custom Experiments: Audiences
• Performance Max Experiments
• Course Wrap- Up

ABOUT THE EXPERT

Susan Wenograd

Marketing Consultant

Susan has spent the last 20 years in marketing, specializing in paid search and social for brands and agencies. She has managed tens of millions of ad dollars working with many household names, including General Motors, Instacart, and She’s Birdie.

Sales Page: https://cxl.com/institute/online-course/google-ads-experiments/

Online course: CXL Google Ads for Beginners By Susan Wenograd

• Learn the key decisions you must make in order to succeed with Google Ads
• Understand keyword research, campaign types, bidding, and reporting
• Get the PPC tactics you can immediately apply to get the right results

Forget about running ineffective, costly ads

If you’ve ever struggled to make your PPC ads work for your business needs, this course is for you.

In 1 hour 30 minutes, you will learn a full suite of practical recipes updated for 2023, and you’ll walk away with a framework for running and optimizing ads that hit the right targets and get your business the right results.

This is campaign-level training, which means it covers everything that goes into making a profitable and successful Ads campaign, including choosing a budget, bid type, geography, and other segmentation settings.

Get the Google Ads playbook that works in 2023

The Google Ads platform has changed wildly in the last few years. The best practices you’ve always read are now obsolete playbooks that make you waste your PPC budget.

Take keywords. They’re an outdated chapter in most Google Ads courses you’ll find. This training will help you understand how they work now.

You’ll understand every single match type, as Susan Wenograd walks you through all the features on the platform.

After you take this course, you’ll be ready to measure conversions the right way and differentiate the various attribution models.

Your course curriculum:

GOOGLE ADS FOR BEGINNERS

• The Google Ads Interface
• Setting Up Conversions
• How Search Campaigns Are Made
• Search Queries, Keywords & Match Types
• Grouping Keywords
• What is a Quality Score
• Different Bidding Types & How to Choose
• Optimizing Using Search Query Reports
• Optimizing Using Auction Insights
• Using Audiences for Deeper Insight
• Course Wrap-Up

ABOUT THE EXPERT

Susan Wenograd

Marketing Consultant

Susan has spent the last 20 years in marketing, specializing in paid search and social for brands and agencies. She has managed tens of millions of ad dollars working with many household names, including General Motors, Instacart, and She’s Birdie.

Sales Page: https://cxl.com/institute/online-course/google-ads-for-beginners/

It's becoming increasingly harder to properly track conversions.

People are using ad blockers, browsers block third-party cookies, and privacy regulations + lack of user consent can lead to gaps in conversion data.

On top of that, there are huge data discrepancies as ad platforms process and report data differently.

The current landscape causes a huge problem because, without proper conversion tracking, you will never get your desired results.

Conversion tracking is the foundation of Google Ads. But most PPCers suck at it. 

• It's shocking how often we see suboptimal setups.
• Basic Google Ads conversion tracking won't do the trick anymore. You can forget it it if you're only importing conversion goals from Google Analytics.
• If you want to succeed with Google Ads in 2023 and beyond, you must go beyond the basics and step up your tracking game.
• The problem: most specialists don't know what they don't know.
• You need to implement a wide spectrum of advanced conversion tracking techniques if you want to maximize your results.
• How many of these have you heard about but never really used?
• Offline Conversion Tracking (OCT), Enhanced Conversions for Leads, Consent Mode, Profit on Ad Spend (POAS) Conversion Adjustments, Server Side Tagging, New vs. Returning Customer Data, Conversions With Cart Data?
• These are just some examples.
• You need to implement these to measure more and get more insights.
• If you're looking for a competitive edge in 2023 and beyond, double down on data & conversion tracking.

Introducing Conversion Tracking Mastery 🚀

Advanced conversion tracking is one of the core pillars of our Google Ads Masterclass curriculum.

Our students were blown away with the quality of the workshops, and had no idea there's so much that goes into proper conversion tracking.

Now, for the first time ever, we've bundled everything we know into our new on-demand course: Conversion Tracking Mastery.

This will be your biggest competitive edge in 2023 and beyond:

Your ability to measure and steer on real business results (aka qualified leads, sales, and actual profit) will set you apart from your competitors.

Whoever has the most high-quality data wins.

Sales Page: https://www.ppcmastery.com/conversion-tracking-mastery

The all-new Agency Ads system allows you to shortcut all the HARD work in setting up a Lead Generation Agency using pre-built campaigns, ready to launch into your Google Ads account. 

Agency Ads also has pre-built landing pages for 40 industries with more on the way!

Agency Ads and PPCKit have tons of training and supporting materials to get this "business in a box" off the ground.

If you ever wanted the true "laptop lifestyle" and a way to make money online with a very easy system... this is the one!

What you get:

Affiliate Pages Training

Agency Ads Training Course

DFY Agency Packs

• Agency Packs

• Masterclass

Sales Page:    https://agencyads.com/monkey/